As a business owner, it’s important to remember that a well-designed logo is critical for the market identity of your company. The logo is the signature of your business, and as such, it should be memorable as well as showcase what your company does.

Some points of an effective logo include the following: The logo needs to be simple—Simplicity is the best way to communicate a message; the more crowded something is, the harder it is to remember it.

The logo needs to be manageable—Your logo should be easily controllable in terms of size, form, font and colors, especially as you need to scale it to various print sizes from a business card to a billboard.

The logo needs to be different—You need to stand out from the competition and the plethora of other companies already in existence, and your logo is one of the best ways to do this. This will also help you capture your target market with ease.

If you plan to include the name of your business in your logo, make sure they somehow integrate and balance one another. Also, keep your target market in mind as you develop your logo so you create something that appeals to it. And if you don’t feel up to designing your own logo, it’s okay. In that case, get quotes from graphic artists who can design it for you. This initial investment may be more cost effective and efficient than trying to create it yourself.

Your logo, if used correctly, will create and build consumer awareness for the products and services your business offers.

Branding is the term used today and it is similar to a first impression in that; the first impression is what consumers often remember. The most skillfully branded company names have their functions included in the name. The Beth Holbrook Company might sound good but what does it tell you about a business?

Remember that standing out in today’s competitive market has incalculable value down the road for your business.

Beth Holbrook

Zions Bank Business Resource Center