Private equity is the biggest of the big in terms of investing capital. Private equity firms typically look for veteran companies with a proven track record. An example of how this works is that a private equity firm will borrow $X from a bank, contribute $Y of its own money, then purchase $X+Y equity in a company to gain the majority share in the company. The purpose it to save a struggling company by drastically changing how the company does business.
Private equity aims to use their capital to influence and direct where a company is going. Big change comes with private equity changes.
Private Equity Expectations: