In designing your startup processes, it is crucial to think about whether or not your product will encourage a repeat purchase.

A long term need for a product extends the benefits of repetitive purchases, and therefore enhances its persistence over time. For example, for centuries there was a repetitive need for the shoeing of horses. Eventually, however, other modes of transportation replaced the horse as one of the primary engines of human movement over long distances, and the repetitive need for the services of the b...

Why are the WBI events so important to investors and entrepreneurs? What are the benefits and results of both parties in the equity capital formation processes? How do so many alumni companies raise capital and succeed in their businesses? How does WBI create Venture Quality Deal Flow?

In the end, your customers must want your product or service MORE than they want money. As emphasized in the last topic review note, a product-market match is the foundation of the business. And customer value is the foundation of the product-market match. The difference between the benefit that ...

Your first job as an entrepreneur, then, is to create and manage the way that customers "see" or "perceive" your product/service. This job done well is the key to customer value, and to a profitable business.

The second question in The NEW VENTURE TEMPLATE™ is:  Is it valuable?  Recalling that the "it" in our set of questions is an entrepreneurial discovery, the answer that we wish to know next is: Can "it" produce value? In a new venture, as in more established business, value is bilateral. That is, ...

VentureCapital.org and the Wayne Brown Institute will teach local entrepreneurs the 15 keys to creating venture success at a business planning workshop to be held in Salt Lake City on Tuesday, June 21.

Each year, disasters force thousands of businesses to close but even more common events such as building fires, broken water lines or sudden loss of data cause the same result. SBA research shows that at least 25 percent of businesses that close following events such as these do not re-open and ...

You have to go out and do the things that will give you a great life; learn about subjects you want to build your life around and then go out and get experience in doing those things. This is the special combination and will make you into the person of your dreams.