LOTS OF SLACK:
Morgan Motor Company
Morgan Motor Company is proud to be the producer of the last coachbuilt car in the world. The Morgan factory is an anachronism in today's auto world. These true sports cars are built one at a time...by hand...just as they were when the factory was established in 1919. Skilled panel beaters form steel body panels over a frame made of wood. The company proudly advertises "There is no moving assembly line where tasks have been reduced to a monotonous routine." The staff numbers 130.
Morgans are cult cars. The Morgan Plus Eight is one of the fastest accelerating cars in the world, capable of 0 to 60 in under 6 seconds. Demand for Morgans outstrips the company's production capability of 500 cars per year. As a result there is a 4 to 5 year waiting list for one of these fine automobiles.
Morgan Motor Company is an example of a company which has survived in spite of a production process which has lots of slack. Compared to modern auto manufacturing plants, the Morgan plant embodies lots of waste and inefficiency. Even so, the high demand for the product relative to the production allows Morgan Motor Company to charge a premium price and stay in business.
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