SUFFICIENT RESOURCES:
J.C. Penney Company
J.C. Penny Company was founded by James Cash Penney in 1902. The company operates over 1200 department stores throughout the U.S. In 1995, the company reported sales of over $21 billion, making it the fifth largest retailer in the U.S.
Obviously J.C Penny is a company which has a great deal of resources behind it. However, in each of the past three years, the company has closed more stores than it has opened. Gross selling space has decreased by over a million square feet. A comparison of the deployment of assets between Wal-Mart and J.C. Penney shows why J.C. Penny has only sufficient assets for its operations.
|
J.C. Penney |
Wal-Mart |
| Current Assets |
34% |
3% |
| Inventory |
23% |
43% |
|
Plant Property & Equipment |
24% |
48% |
| Other |
17% |
5% |
Over a third of the company's resources are tied up in accounts receivables and other current assets. J.C. Penney Company is an example of a company which has sufficient resources for current operation. However, the company does not utilize its resources to their maximum potential.
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