The real value of this role identification is to assist you in understanding your strengths, to evaluate areas where you might need to involve others who have additional expertise, and to seek training to increase your chances of success. Think of your entrepreneurial role as a snapshot that helps you to define a starting point in enhancing your personal entrepreneurial expertise.
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Mary Kay Ash (May 12, 1918 – November 22, 2001)was a woman who, after many years
of working in the direct selling industry, was frustrated when passed over for a
promotion in favor of a man that she had trained. So she retired in 1963, intending
to write a book to assist women in business. The book was never published, but instead
turned into a business plan for her ideal company. So with a $5,000 investment,
she and her second husband began the direct sales firm Mary Kay Cosmetics. It is
not surprising that this new venture became a global powerhouse as Mary Kay Ash
transformed herself into a venturer, the entrepreneurial “Role” with the highest
probability of success. She had the funds, experience and relationships to start
a new business. She had tremendous drive to succeed, wanted a piece of the big money,
and was willing to take the risk of starting a new business rather than missing
the opportunity. She had gained expertise, knew the industry in which she wanted
to operate, and was able to solve the problems of a business in that industry.
