The real value of this role identification is to assist you in understanding your strengths, to evaluate areas where you might need to involve others who have additional expertise, and to seek training to increase your chances of success. Think of your entrepreneurial role as a snapshot that helps you to define a starting point in enhancing your personal entrepreneurial expertise.
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Debbi Fields(born Debra Jane Sivyer on September 18, 1956) is a
classic example of someone who’s early entrepreneurial “Role” was likely that of
a promoter. As a young housewife, married to Stanford graduate Randy Fields, she
was uncomfortable at social gatherings living in his shadow and wanted something
of her own. She had always loved making cookies as a kid (at age13 she got her first
job for $5 per week and used the money to buy ‘real’ ingredients: vanilla, butter,
and chocolate chips for baking her cookies). So Debbi set out to open a cookie shop.
She had great motivation and an enormous capacity for hard work, but lacked experience,
resources and specific industry knowledge. Amazingly this inexperienced 20 year
old was able to secure the backing of a banker in this untried concept, and opened
Mrs. Fields Chocolate Chippery. Halfway through her first day she had not made a
single sale, so she went outside and started handing out her cookies for free. Soon
people were streaming in to the shop to buy more of her cookies. Although we now
take “sampling” for granted, this classic promoter showed genuine creativity when
she started doing it decades ago. And the missing expertise that was essential for
success came when she brought in her husband, and other experienced business people,
and Mrs. Fields® began to really cook.
Today, Mrs. Fields Original Cookies, Inc. bakes and sells specialty cookies, brownies, pretzels, and other baked goods with over 1,500 stores named Mrs. Fields® Original Cookies, the Great American Cookie Company, the Original Cookie Company, Pretzel Time, Hot Sam, andPretzelmaker in the United States and 11 foreign countries.