Business Planning For Raising Capital

It is widely recognized that building high-potential business ventures is a very specialized field that uses unique knowledge.

The New VentureTemplate approach, developed by Ronald K. Mitchell, CPA, PhD, to new venture formation is similar to the model used in the medical community: consistent identification of known causes of disease and death has led to the systematic development of cures, immunizations and treatments.

From a business perspective, similar preventive care and ongoing maintenance are required both in the formation stage and in the ongoing operation of new ventures.

Over the past 25 years, two disciplines - (1) business planning and (2) business strategy,have developed a set of concepts that when combined, offer a powerful template to help build a high-potential business venture.



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Business Strategy

From "business planning" a list of criteria answers the question: "Is it a business?" The field of "business strategy" contributes criteria that answer the question: "Can you keep it?"

Together these criteria form a venture "template" that is especially useful to new ventures because of the step-by-step ordering of the questions. It can also be a very powerful tool to help to diagnose and improve ongoing or troubled ventures.

To know whether an idea will support a "business," (or if already operating, whether the "business" is being optimized) ask the questions: Is it innovative?...Is it valuable?...Is it persistent over time?

To determine whether you can "keep" the fruits of your labors, ask the questions: Is it scarce?...Is it non-appropriable (can you protect it?)...Is it flexible?

In a perfect world, these fundamentals of a well-built venture would be in place at the outset.



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